Great question. The answer is advertising can be effective but is much more costly. Getting ranked on Google takes longer, but it also is more cost effective in the long run.
I don’t know about you, but when i do a search I usually skip the advertisement at the top. My reasoning is that I prefer to look for experts in the field I’m searching rather than the one with the most money. Google won’t rank you on page one of an organic search unless you’re deemed an expert in your niche. Isn’t that who you would prefer to get your information?
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